Glossary
Plain-language definitions of terms we use across SaaS, websites, SEO, and consulting.
SaaS (Software as a Service)
Software delivered over the internet on a subscription, so customers do not install or host the full stack themselves.
CMS (Content Management System)
Software that lets teams publish and update website content without editing code for every change.
Responsive web design
Layouts and components that adapt cleanly across phone, tablet, and desktop viewports.
SEO (Search Engine Optimization)
Technical and content practices that help search engines understand and rank pages for relevant queries.
Core Web Vitals
Google metrics that reflect loading, interactivity, and visual stability — important for user experience and ranking signals.
CDN (Content Delivery Network)
A distributed network that caches static assets closer to visitors to improve speed and absorb traffic spikes.
Fixed Scope Engagement
A consulting engagement with a defined deliverable, timeline, and price agreed before work begins.
Time & Materials (T&M)
Billing for actual effort at agreed rates when scope may evolve during the project.
Managed Retainer
Reserved monthly capacity for ongoing support, maintenance, or iterative delivery.
Staff Augmentation
Embedding vendor engineers inside a client team for a defined period.
Agentic AI
AI systems that plan and run multi-step tasks toward a goal, often calling tools or APIs, rather than answering a single prompt only.
DPDP Act
India's Digital Personal Data Protection Act, 2023 — the primary privacy law shaping how personal data should be handled in Indian deployments.
NAP consistency
Keeping Name, Address, and Phone identical across website, maps, and directories — critical for local search trust.